Aerial watercolor painting of Sandy Beach, Cohasset, Massachusetts

Born in Cohasset, MA. Made for New England.

What are you
drinking?

Premium non-alcoholic sparkling and still water.
Every drink you choose says something about who you are.

Get Notified at Launch Our Story
The Idea

Make the
premium choice.

Soberly is a premium non-alcoholic sparkling and still water brand built on a single idea: every drink you choose says something about who you are; at a bar, at a party, at a restaurant, or standing in front of a store cooler.

Soberly makes that premium choice easy.

"Simply water, natural flavors, nothing else."

Soberly Sandy Beach, premium sparkling water in a 12 oz aluminum can featuring original watercolor artwork of Sandy Beach in Cohasset, MA

Sandy Beach, Cohasset, MA
Original artwork by Jami Siler Jalbert

Always a Can.

Never plastic. Aluminum protects the environment and preserves the taste.

Clean Label.

0 calories. Simply water, natural flavors, nothing else. No sweeteners, no preservatives, no artificial anything.

10% Back.

We give 10% of our profits back into the communities we serve, supporting things like local scholarships, food pantries, sober living programs, beach cleanups, and animal shelters across New England. The causes rotate as the company grows, but the commitment never changes.

The Lineup

Every can tells a story.

Eight flavors, two can sizes. Each one named for a real New England location.

Soberly Still 12 oz slim can

Four still water SKUs rooted in New England places. Simply water, natural flavors, nothing else.

Soberly Seltzer 16 oz standard can

Four sparkling water SKUs. Crisp, clean, and carbonated. Made for New England.

Coming soon to independent retailers and specialty grocers across New England. Full lineup revealed at launch.

Our Story

Created for people who want more from what they drink.

Soberly started with a clear vision: a premium non-alcoholic option that stands completely on its own. Not defined by what it lacks, but by what it is. We set out to build a brand that earns its place at any table, in any room, any time you reach for something to drink.

Born in Cohasset, Massachusetts, shaped by the coast, the seasons, and the character of New England, the identity was already there. The coastline, the light on the Atlantic, the particular beauty of a New England summer. That is what Soberly is made of.

Jami Siler Jalbert, co-founder and artist, painted the original watercolor of Sandy Beach that appears on our founding can. Every Soberly can carries original artwork inspired by a real New England place. These are not stock images or licensed illustrations. They are paintings and original works made for people who love it here.

"Every drink you choose says something about who you are. We made one worth choosing."

J
John Jalbert Co-Founder
J
Jami Siler Jalbert Co-Founder & Artist
Cohasset, Massachusetts
Be First

Know when we launch.

Soberly is launching soon at independent retailers, specialty grocers, restaurants, and bars across New England. Drop your email and you will be first to know, including where to find us near you.

No spam. Just a launch notification and where to find us.